alo
atelier and footwear
exploring performance elegance through seasonal design and coastal-coded luxury.
process
logo placement exploration
exploring form, silhouette, laceless
inspired by ALO's performance-elegance ethos
alo atelier winter collection
merges performance with elegance
emphasizes thermal layering without bulk
designed for real-life motion and versatility
luxurious materials with practical function
seasonal ideation…what does elegance and performance mean in summer?
Inspired by alo's winter ethos, I imagined its summer counterpart: light, fluid, coastal-coded luxury that moves with the body like water. Drawing from Mediterranean landscapes, Balearic escapes, and my own connection to the sea, this concept envisions breathable, sculpting silhouettes designed for warm, golden-hour day and seamless transitions from beach to evening.
Moodboard:
mediterranean coast
soft ocean blues, sandy taupes, sun-faded tones
editorials that feel effortless and fluid
Material Sensory:
breathable, sweat-resistant, cool-infused fabrics
sculpting silhouettes with fluid movement
layered lightly, travel-ready, day-to-dinner versatility
grounded accessories (minimal sandals)