Voyen
A unified modular system for seamless, stress-free travel.
Watch our product video down below:
Value Proposition
Functional Luxury for Modern Travelers.
Simplifies packing
Prevents leaks
Protects hygiene
Customizable and built to last
No more leaks. No more chaos. Just beautiful, organized travel.
Meet Sophia
Age: 27
Occupation: Strategy Consultant
Location: NYC
Travel Rhythm: 2 - 3 times a month (client trips + weekend escapes)
About Sophia:
Sophia is a New York-based consultant constantly moving: early flights, late-night hotel check-ins, and quick Pilates sessions between meetings. She’s efficient by necessity. Her toiletry bag is with her everywhere: TSA lines, airplane bathrooms, hotel counters, and gym lockers.
She’s tired of bulky, messy travel gear that clash with her polished, on-the-go routine. She wants something that help her stay organized, minimize stress, and feel put-together.
Keep skincare and makeup organized and protected while traveling
Avoid stress from leaks, spills, and mid-trip disorganization
Digging through a messy bag for a mini concealer
Scrubbing leaked makeup oil or shampoo from fabric linings
Feeling self-conscious pulling out a cheap, worn-out pouch in front of colleagues
Prefers organized compartments to separate skincare from makeup
Looking for elevated, fashion-forward travel accessories
Values efficiency and speed during travel
“Protecting my hygienic products from the rest of my mess is really nice.”
“I love the color- it feels luxurious.”
“Really cool that it folds into a nice, sleek package.”
“My girlfriend would kill me if I didn’t buy this for her.”
“I think a lot about how much I dislike my current toiletry bag and how gross it is, but I just force myself to ignore it because there are no good alternatives, they’re all the same.”
The Opportunity.
$5.5B Global Market with 3 million U.S. buyers annually.
Targeting frequent business travelers & consulants who fly 10x/ year and value design, function, and organization.
Go-to-Market Roadmap
Price: $79 retail
COGS: ~$27 per unit
Gross Margin: ~65% (DTC)
Growth & Revenue Strategy: Launch DTC with optional upsells (monogramming, refillable bottles), stay asset-light, scalable, and environmentally responsible
Risk considered: High production costs (mitigated by US-based small batch manufacturing), customer price sensitivity (solved by focusing on premium design & brand storytelling)
Business Snapshot
Cost Breakdown
An estimated 46.6 kg CO₂e total carbon footprint per bag.
Conventional luxury leather toiletry bags have a footprint between (40 to 80+ kg CO₂e).
We use non-animal materials (vinyl leather) with a similar look and durability, but avoid emissions from livestock farming.
Designed as a modular system to reduce over-buying multiple travel pouches.
Lower carbon. Premium quality. Responsible travel essentials.
Sustainability Analysis
Sustainability data estimated using the Sustainability Minds Analysis Tool.